Over 35 million Americans have never left the state that they were born in. So we decided to change that.
The result? An amazing journey and a TV show.
Gold Clio, Silver Clio, 2x ANDY Shortlist
Premiering on Tastemade, The Un-Adventurers is a television show that tells the story of four people who have never left their hometown. Whether it be fear of the unknown or staying within the confines of their comfort zone, our unassuming TV stars had never left—until now.
What started out as a TV script quickly turned into the intersection of branded content and unscripted entertainment. We blended an interesting tale of personal growth into a brand story. Partnering with Sal Masekela, we learned each person’s story, what held them back, and started them on the road to better — all behind the wheel of a Hyundai. From hometown to a state line and beyond, we aimed to make people's lives a little better, helping them discover what they'd missed out on and embrace the shared stories along the way.