Covid trapped families inside for all of 2020. So as the new year began, Hyundai and National Geographic partnered together to empower families to get outdoors—virtually or physically—and explore our nation’s treasures, the national park system.
Outside Academy, the first cobranded augmented reality series, is both globally accessible and location-enabled, and offers two different experiences for in-person national park travelers as well as virtual visitors. And when viewed on Instagram, viewers can explore Zion, Yosemite and Great Smoky Mountains National Parks all from the comfort of their home.
3x One Show Merit
